![]() ![]() Label/packaging design – communicates product informationĪ brief history of the word “graphic design” By Dusan Sol.Advertisement design – communicates the intended experience of a product for sale.Cover design – communicates the contents of a book/album/magazine.Print design – communicates order and importance of written information.Web/app design – communicates navigational cues, interactions, and written content.Logo design – communicates a brand’s identity.To better understand this, let’s take a look at some common examples of graphic design’s sub-disciplines and the different information being conveyed: Graphic design is about leveraging aesthetics to help an audience digest sometimes complex content. It can describe both a concept and a physical thing: specifically, it is an academic subject, a practice, an industry, a product and a purchasable service. Graphic design is an interdisciplinary profession that involves strategically using aesthetic principles to give order and meaning to visual content. To make things easier, we’ve put together this guide delving into what the word “graphic design” does and does not mean. That task is made extra difficult when so many new design roles and niche terms are constantly being added to the pool. Given that graphic design intersects with so many aspects of a business -marketing, sales, branding, and customer relations to name a few-it is important to understand what exactly it is we are talking about when we reference this term. So what is graphic design anyway? By OrangeCrush To some, it is the overriding label to describe almost any other discipline containing the word “design.” And for others, it can even encompass art itself. Depending on whom you ask, it might exclusively refer to analog (or printed) design products. Graphic design is the practice of visual communication, using imagery to convey information and concepts to a viewer. ![]()
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